We are profertility
Meet the team
“Together, we’re working to make preventable infertility a thing of the past.”
We stand against the reactive approach to fertility care that’s unaffordable and inaccessible. We’re creating a new, proactive way for people to take control of their family planning, with affordable access to healthcare and treatment.
Toyin Lawal
Founder
Toyin is an accomplished and visionary leader in the UK fertility industry, with over a decade of experience in transforming healthcare systems and processes. She holds an Honours degree in Biomedical Science and an MBA.
As a founding member of the UK's largest egg and sperm banks, Toyin has played a pivotal role in making egg and sperm donation more accessible to patients. Her innovative approach to donor-recipient matching has helped thousands achieve their dream of parenthood. Notably, she launched the UK's first online donor-matching websites for sperm and egg donation, licensed by the Human Fertilisation and Embryology Authority (HFEA).
Toyin's work with donors uncovered a significant lack of reproductive health education among the general population. Many intending parents, having focused on avoiding pregnancy for years, were unaware of key issues such as age-related fertility decline until they began trying to conceive. Toyin also observed that many donors had used hormonal birth control for extended periods, leading to limited knowledge about their natural menstrual cycles and potential health concerns. This realisation inspired her to create ProFertility.
Through ProFertility, Toyin seeks to empower individuals and couples with the knowledge and tools needed to make informed decisions about their reproductive health and family planning. By breaking down barriers, she aims to ensure that everyone, regardless of their background, has access to the support and resources they need on their fertility journey.
Charlotte McDonald
Co-Founder
Charlotte is a highly experienced women's healthcare professional with over eight years specialising in fertility, menopause care, gynaecology, and obstetrics.
Her focus and strength is in her ability to see the world from the customer’s point of view.
As a former leader of patient enquiry teams at top fertility clinics, she has a deep understanding of the emotional and practical struggles of women, men, and couples dealing with infertility.
Charlotte is highly regarded for her ability to build excellent customer care teams from scratch and provide exceptional clinical patient support.
Her passion for creating a positive impact in women's healthcare has led to an expertise in developing clinical care pathways, building effective teams, and ensuring compliance with industry regulations.
She has honed these skills with the ultimate goal of improving the customer experience for women, men, and couples dealing with infertility and those wanting to learn more about their reproductive health.
Dr Justin Chu
Clinical Lead, Consultant Obstetrician and Gynaecologist
Dr Justin Chu, our Consultant Obstetrician & Gynaecologist, completed his medical training at the University of Birmingham. He received specialised training in obstetrics and gynaecology, followed by sub-specialty training in Reproductive Medicine and Surgery.
With his extensive knowledge and experience, Dr Chu provides invaluable support and guidance to individuals and couples on their fertility journey. He addresses surgical interventions, fertility issues, and lifestyle modifications, ensuring comprehensive care for his patients.
Recognising the critical role of men in the fertility journey, Dr Chu advocates equal attention and investigation to optimise fertility outcomes for both men and women. He is actively involved in the UK Fertility Education Initiative Specialist Interest Group at the British Fertility Society, serving as the deputy chair, and also contributes to the Specialist Interest Group for Andrology for both the British Fertility Society and UK Endocrine Society.
Dr Chu actively delivers lectures and small group teaching sessions on reproductive physiology and clinical aspects of reproduction to undergraduate and postgraduate medical students.
With an impressive publication record, Dr Chu has contributed significantly to the field of reproductive medicine and surgery. With over 40 peer-reviewed articles and book chapters, his research focuses on embryo implantation, male fertility, and fertility education. Dr Chu is frequently invited to speak at national and international conferences, playing an active role in advancing the field of reproductive medicine and surgery.
Dr Vivienne Hall
Consultant in Reproductive Medicine & Fertility Specialist
With over 35 years of experience in the UK and Italy, Dr. Vivienne Hall is a leading fertility specialist known for her personalised, evidence-based approach to reproductive care. She specialises in IVF, IUI, egg freezing, and the management of complex fertility issues including PCOS, recurrent miscarriage, and male factor infertility.
Dr. Hall combines deep clinical expertise with a holistic view of fertility, prioritising thorough diagnostics and tailored treatment plans that consider each patient’s unique lifestyle and needs. Passionate about patient education and informed choice, she is widely respected for her compassionate care and commitment to the latest advances in reproductive medicine.
Dr. Foluke Idowu-Oke
Consultant in Reproductive Medicine & Fertility Specialist
Dr. Foluke Idowu-Oke is a globally trained fertility specialist with over 22 years of experience across Nigeria, Switzerland, Germany, the United States, and the United Kingdom. Her work is driven by a deep commitment to advancing equitable fertility care, with a special focus on improving outcomes for underserved and Afro-Caribbean communities.
She earned her medical degree (MBBS) from the esteemed University of Ibadan and completed specialist training in Obstetrics and Gynaecology in Germany and Switzerland. She went on to train in the United States, serving as a Fertility Specialist at a world-renowned IVF centre in New York City. Dr. Idowu-Oke also holds an MBA from Columbia University, equipping her with the strategic insight to lead patient-centred innovation in fertility care.
Her career has taken her through some of the UK’s most respected fertility clinics—particularly in the North—and most recently to Lagos, Nigeria, where she spent five years at a leading IVF centre supporting hundreds of individuals and couples on their path to parenthood.
Dr. Idowu-Oke’s clinical expertise spans IVF, fertility preservation, endometriosis, endometrial disorders, PCOS, and the unique reproductive challenges faced by Afro-Caribbean populations. Compassionate, globally informed, and deeply dedicated, she brings both clinical excellence and cultural sensitivity to every patient interaction.
Meet our specialists
We believe that doing things the way we’ve always done them is no longer good enough. We believe in taking action and making change happen.
Dr Justin Chu
Fertility Consultant – Fertility, Miscarriage, Obstetrics & Gynaecology
Toyin Lawal
Fertility Adviser & Egg/Sperm Donation Specialist
Dr Chris Blick
Consultant Urologist - Men’s Health Expert
Dr. Foluke Idowu-Oke
Consultant in Reproductive Medicine & Fertility Specialist,MBBS, MBA
Dr Chong Lim
Endocrinologist -Hormone Health Specialist
Douglas Twenefour
Dietitian Specialising in Afro-Caribbean Nutrition
Katherine Pleace
Early Menopause & Menopause Specialist
Natasha Anderson
Psychotherapist - Mental Well-being & Sexual Health
Ciaran Hannington
Personal Trainer for Men's Fertility Health
Clair Engelbrecht
Genetic Counsellor,
Maria McMaster Howells
Fitness Trainer Specialising in Women's Fertility & PCOS
Jennifer Bloxham
Nutritional Therapist Specialising in Optimising Health for Fertility
Annie Perry
Yoga Specialist for Fertility Well-being
Gail Marra
Clinical Hypnotherapist for Stress Relief and Fertility Support
