About us

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Welcome to a new era
in fertility healthcare.

Are you eager to explore your fertility and seeking a convenient way to gain insights into your eggs or sperm health from the comfort of your own home? Whether you’re planning for a baby, sensing something isn’t quite right, or simply curious about your reproductive health, our at-home fertility test kits and cutting-edge fertility health app are the essential starting point to your unique path. We believe that knowledge is the key to empowerment, and understanding where you are today empowers you to take informed action and build a plan tailored to your needs.

Our mission & purpose

At the core of our mission is a paradigm shift – we’re not just treating infertility; we’re pioneering its prevention through early intervention and proactive care. 


Your Personal Support Team for Natural Fertility Enhancement

We are your dedicated support team, committed to enhancing your natural fertility. Our specialists work with you, identifying lifestyle modifications, dietary adjustments, and provide personalised plans to optimise your reproductive health. By delving into underlying issues, we unlock your fertility potential and prepare your body for the enriching journey of parenthood whenever you decide the time is right.


Guiding Your Fertility Journey Through Treatment

For those seeking fertility enhancement through treatment, be it IVF or facing challenges in conceiving after a previous birth, we’re with you every step. Our proactive, whole-person approach maximises success without the need for a GP referral. Your fulfilling journey to parenthood starts here.


A Vision Beyond Conventional Boundaries

Regardless of your relationship status or immediate family planning, we firmly believe that fertility and reproductive health should be a priority for everyone. Our commitment extends to providing proactive, preventative care for all individuals of reproductive age.


Empowering All Genders on Their Reproductive Health Journey

Our mission is rooted in inclusivity and equality, urging both men and women to actively participate in their reproductive health journey. Our solutions empower both genders equally, fostering open dialogue and mutual involvement in fertility discussions. Join us in creating a space where men and women aren’t just participants but equal and empowered contributors to conversations surrounding reproductive well-being.


Inclusivity, Equality, and Proactive Reproductive Healthcare

With an unwavering commitment to inclusivity, equality, and proactive reproductive healthcare, we ensure that everyone can confidently navigate their fertility and reproductive well-being. Welcome to a realm where knowledge meets empowerment, and the future of fertility healthcare is shaped by your unique journey.

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Our story

They say prevention is better than a cure. Having worked in health and fertility care for several decades, we’ve seen firsthand how devastating it is to be told you can’t conceive naturally. What’s worse is knowing that many causes of infertility are preventable—if it’s tackled sooner.


For too long, the reactive approach to healthcare has frustrated us.  So when we saw the advancements in technology, the speed of lab testing, the ability to conduct blood tests at home, and the effectiveness of virtual appointments with consultants, we knew we could make fertility care more affordable and accessible. 


Together we’re working to make preventable infertility a thing of the past.

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Our founder's & leadership team

The smart approach works


Emilia's Story

Michelle & Greg

“After struggling to conceive for a year, my husband and I decided to seek help. We came across ProFertility’s comprehensive fertility assessment. The process was straightforward, and the team of experts was incredibly supportive throughout. They provided some recommendations based on our results, and within a few months, we were overjoyed to find out we were expecting! ProFertility made our dream of becoming parents a reality, and we can’t thank them enough.”

Book a free discovery call

Not sure which service you need, or simply want to discuss your situation with us first? Feel free to book a discovery call, and our experts will be delighted to provide guidance. To begin, please complete the form below, and one of our fertility advisors will reach out to you.

If you’re not able to complete the form, email us instead at hello@profertility.com.