Our Cookie Policy

This policy is intended to provide you with clear and relevant information about the use of cookies on Medichecks.com.

When you access profertility.com we collect information about your visit to the site, such as which pages you visit, how often you visit and the duration of your visit. We use cookies to improve your experience on our website and to show you personalised content. The information we collect will depend on the types of cookies you accept.

A cookie is a small text file that may be placed on your device when you visit our site. When you next visit our site the cookie allows us to distinguish you from other users.

There are two broad categories of cookies:
Persistent cookies: Persistent cookies remain on your device until deleted manually or automatically when they expire.
Session cookies: Session cookies remain on your device until you close your browser when they are automatically deleted.

Strictly necessary cookies: These cookies are technical cookies that are required for the operation of our site. Without these cookies, our sites can’t operate properly. These cookies include, for example, cookies that enable you to log into secure areas.

Analytical cookies: These cookies gather information such as how many people are using our site or which pages are popular to help us improve customer experience.

Marketing cookies: These cookies help us to learn what you’re interested in so we can show you relevant products or offers. Switching off these cookies will mean we can’t show you any personalised products or offers.

Functional cookies: These cookies make your shopping experience easier. They enable basic functions such as seeing recently viewed products or searches. Switching off these cookies will mean that some parts of our site don’t function.

The first time you visit our Website and depending on your jurisdiction, you may be displayed a cookie banner providing you with information about the use of cookies on our Website, and options for how to opt in or opt out of certain cookies when you visit. This opting in or opting out can be done using our cookie preference center, which is accessed through the cookie banner you are presented. For example, you can exercise an opting in or out of certain categories of non-essential cookies (e.g., “Targeting Cookies” as described below), by turning the toggle on or off for these in the cookie consent center. You may also opt out of third-party use of cookies and device identifiers in some instances with the relevant third-party directly (see links to our third-party marketing service provider websites below). Alternatively, you may be able to opt out of a third-party service provider’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using your specific device and/or web browser’s settings to block or clear certain cookies, however note that if you block certain cookies some parts of our Website may not work correctly.

You can change your web browser settings so your computer warns you each time a Cookie is sent, or to turn off all Cookies. Each browser is a little different, so please look at your browser “help menu” to learn the correct way to modify your Cookies. However, if you disable Cookies you won’t have access to many features that may make your browsing of our Site and use of our services smoother, and some of our services may not function properly or at all. For example, if you disable Cookies you will not be able to log into your user account.


We use Google Analytics to better understand your use of our Website and Services. Google Analytics collects information such as how often users visit our Website, what pages are visited, and what other sites may have been used prior to visiting. Google uses the data collected to track and examine websites usage, to prepare reports on its activities and share them with other Google services, and to contextualize and personalize the ads of its own advertising network. More information about how Google Analytics collects and processes data can be found here.

Google’s ability to use and share information collected by Google Analytics about your visits to the Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can also opt out of and manage your preferences for Google’s use of personalized advertising and related cookies by visiting Google’s Ad Settings, and Google Analytics also offers an opt-out mechanism for the web available here.