About us
Welcome to a new era
in fertility healthcare.
Are you eager to explore your fertility and seeking a convenient way to gain insights into your eggs or sperm health from the comfort of your own home? Whether you’re planning for a baby, sensing something isn’t quite right, or simply curious about your reproductive health, our at-home fertility test kits and cutting-edge fertility health app are the essential starting point to your unique path. We believe that knowledge is the key to empowerment, and understanding where you are today empowers you to take informed action and build a plan tailored to your needs.
Our mission & purpose
Your Personal Support Team for Natural Fertility Enhancement We are your dedicated support team, committed to enhancing your natural fertility. Our specialists work with you, identifying lifestyle modifications, dietary adjustments, and provide personalised plans to optimise your reproductive health. By delving into underlying issues, we unlock your fertility potential and prepare your body for the enriching journey of parenthood whenever you decide the time is right.
Guiding Your Fertility Journey Through Treatment: For those seeking fertility enhancement through treatment, be it IVF or facing challenges in conceiving after a previous birth, we’re with you every step. Our proactive, whole-person approach maximises success without the need for a GP referral. Your fulfilling journey to parenthood starts here.
A Vision Beyond Conventional Boundaries:
Discover the power of
ProFertility
Our Story
Together for better fertility care
Family planning has long been viewed through a narrow lens, often seen only as a method of preventing pregnancy. This limited perspective leads to misconceptions and leaves many people unaware of the importance of understanding their fertility health. Too often, people wait until fertility struggles arise, only to find that many issues could have been identified and addressed sooner.
At ProFertility, we are driven by the mission to change that narrative. Our team brings diverse expertise from across the field of reproductive health, united by the shared goal of providing proactive, inclusive care for today’s individuals and couples. We know that conversations about fertility often happen behind closed doors, leaving people feeling isolated. For women with complex reproductive issues, the focus is often on quick fixes like the pill, rather than comprehensive care. Men, meanwhile, are frequently overlooked, reinforcing the outdated idea that fertility is only a woman’s issue. Culturally diverse communities, too, are often underserved, missing opportunities for preventive care.
Our approach is different. At ProFertility, we celebrate the humanity behind every story. Each consultation is an opportunity to listen, connect, and provide personalised guidance. We empower individuals and couples to make informed decisions about their reproductive health, prioritising comprehensive care for women while actively including men in the conversation. Through services like at-home sperm testing, we highlight the importance of sperm health and the crucial role men play in fertility.
Our vision is simple, to make preventable infertility a thing of the past.
Our founder's & leadership team
Toyin Lawal
Founder & CEO, MBA, BSc ( Hons)
Charlotte McDonald
Co-Founder & COO
David O'Rourke
Co-Founder & CSO, MSc, BSc
Dr Justin Chu
Clinical Lead & Consultant Obstetrician and Gynaecologist, PhD, MRCOG, MBChB
The smart approach works
CUSTOMER TESTIMONIALS
Michelle & Greg
“After struggling to conceive for a year, my husband and I decided to seek help. We came across ProFertility’s comprehensive fertility assessment. The process was straightforward, and the team of experts was incredibly supportive throughout. They provided some recommendations based on our results, and within a few months, we were overjoyed to find out we were expecting! ProFertility made our dream of becoming parents a reality, and we can’t thank them enough.”
Book a free discovery call
Not sure which service you need, or simply want to discuss your situation with us first? Feel free to book a discovery call, and our experts will be delighted to provide guidance. To begin, please complete the form below, and one of our fertility advisors will reach out to you.
If you’re not able to complete the form, email us instead at hello@profertility.com.
